Whitepaper on Bringing Science to the Art of CoachingI just went to Amazon and searched for coaching books. I was presented with 29,935 books to peruse. I typed “coaching programs” into Google and got 687,000 hits.

Coaching is so popular because — done effectively — it can turbocharge personal, team, and organization performance. But there’s a mind-numbing array of frameworks, processes, experts, methods, steps, techniques, and evangelism on coaching. What really works? Which approaches provide the biggest return on investment?

The second half of my 60 minute 11 Keys to Building Extraordinary Leaders and Coaches webinar gives a 20 minute summary of research on building a coaching culture. Some of that research is found in Zenger Folkman’s white paper Bringing Science to the Art of Coaching. This succinct paper is built around these key questions:

1. To what degree does coaching really pay off? Or, is this just one more in a long line of management fads?
2. How can we increase the effectiveness of each coaching session?
3. How can the process of coaching be made more consistent?
4. What is the appropriate goal for coaching, and how much change can we expect?
5. What is it about the coaches’ personality or behavior that makes the most positive impact?

Click on Bringing Science to the Art of Coaching for a free copy and get answers to these questions. You don’t have to read a mountain of books to improve coaching skills. Cut through the coaching clatter and learn what builds truly extraordinary coaching skills.

There are still a few seats left in my Extraordinary Leader and Extraordinary Coach public workshops on January 16 and 17  just 10 minutes from Toronto’s international airport.


For over three decades, Jim Clemmer’s keynote presentations, workshops, management team retreats, seven bestselling books, articles, and blog have helped hundreds of thousands of people worldwide. The Clemmer Group is the Canadian strategic partner of Zenger Folkman, an award-winning firm best known for its unique evidence-driven, strengths-based system for developing extraordinary leaders and demonstrating the performance impact they have on organizations.