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Tagged with 'customer service'

From Casual to Moderate to Intense Levels of Service

A workshop attendee recently visited our web site article library and read “Casual, Moderate, and Intense Levels of Customer/Partner Focus.”. She sent me an e-mail asking for further insights to the intense level of service I highlighted in that chart. She also wanted ideas on how to accomplish this on a smaller scale within a […]

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Most Brand Management is Misguided and Makes Things Worse

Many managers are investing huge money in sales and marketing while blindly throwing money at technology and maybe a bit left over for training. Very little serious attention or investments are made in improving the organization’s effectiveness. One of the big imbalances these days is all the marketing money plowed into branding. But if frontline […]

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