Imagine trying to cool your house in the middle of a tropical heat wave when you’ve left all the windows and door wide open. That’s brand management in many companies. Companies spend big dollars on research, marketing, and promotions to attract customers. But poor service experiences don’t match the brand promise. So customers drift away […]Read post »
Found 3 results for 'All'
Tagged with 'trust'
Many organizations have a set of core values along with vision and mission statements. And many leaders are frustrated that people in their organizations aren’t getting the message. Teamwork, customer service, quality, trust, communication, or whatever’s declared as culture ideals aren’t lived. But people are getting the culture message from their leaders. They see it […]Read post »
Credibility, trust, and integrity are becoming ever larger issues with management teams at all organizational levels. People are looking for more from their leaders. As they fail to get the leadership they crave, a large credibility gap is opening up. In many cases, it’s becoming a chasm. For example, nearly fifty percent of people don’t […]Read post »