If the reason for a company’s existence is just profit, they won’t be very profitable. Eventually the company probably won’t exist. The dollar sign isn’t a cause. It doesn’t stir the soul. Operating margins and returns on investment don’t excite and inspire. As an ultimate objective on its own, the pursuit of profits is hollow […]Read post »
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Tagged with 'purpose-profit paradox'
“Prosperity is only an instrument to be used, not a deity to be worshipped.” – Calvin Coolidge, 30th American president “If a for-profit entity is only profit seeking, then you’re not going to be a long-term profitable company. That’s kind of a paradox of business, I think.” – Satya Nadella, CEO, Microsoft “The Great Recession […]Read post »
If the reason for a company’s existence is just profit, they won’t be very profitable. But if a company isn’t profitable, it won’t exist long enough to serve any other purpose. That’s what we call the purpose-profit paradox. Firms of Endearment: How World Class Companies Profit from Passion and Purpose draws from an extensive research […]Read post »