In his book, Lovemarks: The Future Beyond Brands, Kevin Roberts, CEO of the global advertising agency, Saatchi & Saatchi, explains that fads attract, but without love, it’s a passing infatuation. He shows that the most successful organizations create fanatical loyalty that goes way beyond reason to highly charged emotional connections. Chapter titles include “All You Need is Love,” […]Read post »
Found 2 results for 'All'
Tagged with 'Kevin Roberts'
Looking beyond the commercialization of Valentine’s Day, it’s a great time to nurture our inner romantic and express gratitude for our loved ones. As I write I am listening to a randomized Beatles playlist. Of the nearly 200 songs on the list, “The Word” started playing as I began this blog post. Its opening lines […]Read post »