Just how much does satisfying today’s customer reduce the cost of acquiring tomorrow’s? That’s the question headlining a recent article in Harvard Business Review. We know that satisfied customers lead to higher revenues. But how to quantify that to show senior executives the value of building a customer-centered culture? We assume that happy customers reduce […]Read post »
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Tagged with 'Diane Gherson'
With years of travel I’ve experienced the full range of frontline servers. Some are warm, friendly, and genuinely want to help. They seem to have bounced out of bed that morning thinking “how can I brighten our customers’ day?” Others are sour and surly. For them, customer service is an oxymoron and a huge pain […]Read post »