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Tagged with 'customer expectations'

Are You Seeing Through the Eyes of Your Customer?

It’s all about perception. Eons ago the ancient Greek Philosopher, Epictetus, mused, “What concerns me is not the way things are, but rather the way people think things are.” We so easily mouth the words “perception is reality.” But do we seek out and work from our customers’ reality? Or do we tend to dismiss […]

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