Many organizations are making major investments in external branding. But often less attention or investment is made in improving the organization’s internal effectiveness. If frontline staff isn’t living the brand, customers’ raised expectations are dashed and their anger and cynicism grows. One of the biggest reasons frontline staff can’t live the brand is because operational, […]
Read post »How are you incorporating social media into your workplace? Is your workplace attracting or repelling the next generation of workers? Are you engaging and retaining frontline team members through effective employer brand management? Are you living your brand from the inside out? Do you lead with What or even How and miss the energizing power […]
Read post »Many managers are investing huge money in sales and marketing while blindly throwing money at technology and maybe a bit left over for training. Very little serious attention or investments are made in improving the organization’s effectiveness. One of the big imbalances these days is all the marketing money plowed into branding. But if frontline […]
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