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Tagged with 'America Express'

Are You Squandering Money on Acquiring Rather than Retaining Customers?

Just how much does satisfying today’s customer reduce the cost of acquiring tomorrow’s? That’s the question headlining a recent article in Harvard Business Review. We know that satisfied customers lead to higher revenues. But how to quantify that to show senior executives the value of building a customer-centered culture? We assume that happy customers reduce […]

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