Tips and Techniques for Inspiring Through Verbal Communications
Build a repertoire of teachable stories. Collect and catalogue the best examples of your organization’s key principles in action. Circulate those stories inside and outside your organization through the media (where appropriate). Write up collections of case studies illustrating tough decisions, trade-offs, outstanding performance, dealing effectively with changes, etc. Embed the stories in training and orientation programs and in your or your team’s key messages.
Incorporate story-telling into your management or staff meetings. Devote a section (usually best at the start of the meeting) to having participants relate a recent example of successful change, values-based decision-making, heroic performance, etc. Capture those stories for your repertoire.
Develop a strong cause and case for change. Make it “logic on fire” that appeals to the head and the heart. Speak in their terms of experience and what’s in it for them. Connect to the organization’s values and past successes.
Take communication skills training or coaching, especially on public speaking or giving presentations. Learn how to use stories, examples, and metaphors that speak to the heart. Never make a point without a story or example and never tell a story without a point. Get ongoing feedback from professional speaking coaches, mentors, peers, and your audiences.